We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our Site, and those visitors who contact us directly by phone, email or by visiting us. We promise only to collect and use your personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
You can opt into the Policy:
- If you are on the Site, by pressing the “Accept” button.
- If you contact us by email, by sending us a return email, saying that you accept our Policy.
- If you contact us by telephone, by returning the acceptance form we will send you in the post; and
- If you come into our offices, by signing the acceptance at the base of the copy Policy we will give you.
Definitions and Interpretation
To make the Policy easier to read, we have defined certain terms, as follows:
|We, Us, Our||means E WHEELERS LIMITED, Company No. 13288943, New Connexion House, 2 Marsh Lane, Shepley, Huddersfield, England, HD8 8AE. We are registered with the Information Commissioner’s Office under number: ZB137360|
|Account||means the account you have with us, which enables you to use our Services;|
|Cookie||means a small text file placed on your computer or device by the Site when you visit or use certain parts of the Site. Details of the Cookies used by the Site are set out below;|
|Cookie Law||means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any replacement of it;|
|Data Protection Officer||
means: E Wheelers Ltd
|Data Protection Legislation||means General Data Protection Regulation (EU Regulation 2016/679) (GDPR) and the Data Protection Act 2018; and|
What Does This Policy Cover?
This Policy applies only to your use of the Site, which may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
What Is Personal Data?
Personal data is defined by the Data Protection Legislation as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified.
Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
Some personal data may be sensitive in its nature. That includes health records, criminal convictions, and other similar data.
What Are My Rights?
Under the Data Protection Legislation, you have the following rights:
The right to be informed about our collection and use of your personal data.
The right to access the personal data we hold about you.
The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
The right to be forgotten, i.e., the right to ask us to delete or otherwise dispose of any of your personal data that we hold.
The right to restrict (i.e., prevent) the processing of your personal data.
The right to object to us using your personal data for a particular purpose or purposes.
The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
You can always contact us for more information about your rights and we will do our best to help you. The Citizen’s Advice Bureau is also a valuable source of help.
It is important that your personal data is kept accurate and up to date. If any of the personal data we hold about you changes, please tell us.
Please always contact us if you are not happy with the way we are using your personal data and we will do our best to resolve any problem. If you are not happy with any solution we offer, you have the right to lodge a complaint with the Information Commissioner’s Office.
What Data Do You Collect and How?
Depending upon your use of the Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table.
|Data Collected||How We Collect the Data|
|Identity Information including name, title, and gender.||We collect data using the Site or directly from you, in interviews, from completed forms and otherwise.|
|Contact information including address, email address, and telephone number.|
|Payment information including card details and bank account details.|
|Profile information including preferences, habits, likes and dislikes.|
|Technical information including IP address, browser type and version.|
How Do You Use My Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:
|What We Do||What Data We Use||Our Lawful Basis|
|Registering you on the Site.||Name, title, address, email address.||To ensure that we can communicate with you correctly.|
|Providing and managing your Account.||Some data about likes and dislikes of you or the person needing our services.||To ensure that we provide our services properly.|
|Providing and managing your access to the Site.||IP address, browser type and version.||To ensure the proper use of the Site.|
|Supplying our services to you or the person needing them.||All personal data from both you and the person needing our services. This data may include certain sensitive data.||To ensure that we provide our services properly.|
|Managing payments for our services.||Card and bank details.||To ensure the payment is made.|
|Communicating with you.||Name, address, email address, telephone numbers.||To enable us to communicate with you.|
Where permitted by law, and with your consent, we may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone and/or text message and/or post with information, news, and offers on our services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.
Third Parties (including payment service providers, those collecting anonymised data and others who provide services to us) may use third-party Cookies, as detailed below. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.
We do not use automated systems for decision-making or profiling.
We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
|Type of Data||How Long We Keep It|
|Identity information including name, title, date of birth.||6 years 6 months.|
|Contact information including address, email address, telephone numbers.||6 years 6 months.|
|Payment information including bank card/account details.||6 months from last use.|
|Profile information including passwords, preferences, likes, and dislikes.||6 months from last use.|
|Technical information including IP address, browser etc.||6 months from last use.|
How and Where Do You Store or Transfer My Personal Data?
We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein) as well as the UK and the EEA. These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:
We will only transfer your personal data to third countries whose levels of data protection are deemed ‘adequate’ by the UK Government and/or the European Commission.
Please contact us using for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.
The security of your personal data is essential to us and to protect your data, we take a number of important measures, including the following:
- limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality.
- procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.
Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions:
If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation 8.
If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Policy.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a Government authority.
Can I Withhold Information?
You may access certain areas of the Site without providing any personal data at all. However, to use all features and functions available on the Site you may be required to submit or allow for the collection of certain data.
How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
We suggest your subject access request is made in writing and sent to the email or postal addresses shown above.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within 14 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data, within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
By using the Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on the Site for analytic purposes. For more details, please refer to the table below. These Cookies are not integral to the functioning of the Site and your use and experience of the Site will not be impaired by refusing consent to them.
All Cookies used by and on the Site are used in accordance with current Cookie Law.
Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Site may not function fully or as intended.
Certain features of the Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that the Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
The following third-party Cookies may be placed on your computer or device:
|Name of Cookie||Provider||Purpose|
|Doubleclick||Runs part of the advertising on the website.|
|Youtube||Cookies are added to record how many users have viewed the youtube embedded videos.|
The Site uses analytics services provided by Google and others. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how the Site is used. This, in turn, enables us to improve the Site and the services offered through it.
The analytics service(s) used by the Site use(s) Cookies to gather the required information. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of the Site, it does enable us to continually improve the Site, making it a better and more useful experience for you.
The analytics service(s) used by the Site use(s) the following Cookies:
|Name of Cookie||First / Third Party||Provider||Purpose|
|Google Tag||Third Party||Helps us understand how our users use the website. Whether we need to change buttons or views to help people find what they’re looking for.|
|Google Analytics||Third Party||Helps us understand our most visited pages in order for us to provide more quality content for our users.|
In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access the Site more quickly and efficiently including, but not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.